Cherish By The Association

“Cherish” by The Association is on of those pop masterpieces that remains relevant over 50 years after its initial release.

The Association is often somewhat ignored in the history of pop music. They were primarily a singles band who placed a dozen or so songs on the Top 100 Chart. They reached number one twice and just missed when “Never My Love” topped out at number two.

Their most famous release was Cherish, issued during August of 1966. It had a quick ride to the top of the charts as it reached number one September 24, 1966, and remained there for three weeks.

As of this writing, The Association is still on the road over 50 years later.

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