April 29, 2011
The Association had just topped The American singles chart during the fall of 1966 with one of the memorable ballads of all time. “Cherish,” which spent three weeks in the number one position.
They followed it with “Pandora’s Golden Heebie Jeebies.” Released November 26, 1966, it was one of the weakest singles of their career. It lacked a melody and was unmemorable. Worse, it was named after a Sunset Strip nightclub, Pandora’s Box. The fact that it reached number 35 on the singles charts is probably due to fans expecting another “Cherish.”
Another clunker would follow as their Valiant label went out of existence. But not to worry as better time and more hits lay ahead.
November 23, 2009
The Association was formed in 1965 in Los Angeles, California. They burst upon the music scene in 1966 with the top ten rock hit “And Along Comes Mary” and their eternal love song ballad “Cherish” which topped The American singles charts for three weeks. After two more singles The Valiant label folded.
The Association signed with Warner Brothers and issued “Windy” which spent four weeks at number one during the spring of 1967 and remains their biggest hit.
“Windy” was a mid-tempo type ballad which featured their trademark harmonies. It represented the type of soothing light pop which would dominate the rest of their career.
Their hits would come to an end in 1981 but a version of the group continues to tour today.
August 11, 2009
Between 1966 and 1968 The Association placed ten songs on The Billboard charts including two number ones and a number two.
“Cherish” remains there best known song and is one of the signature ballads to be released during the 1960’s. The tight harmonies were representative of their style and help to make it an eternal love song. It would top the American singles charts for three weeks during the summer of 1966.
I remember “Cherish” receiving constant radio airplay during the last half of the 60’s. In fact it still receives alot of play today.
The Association is still out on the concert circuit and “Cherish” remains a highlight of their act.