November 5, 2019
“Cherish” by The Association is on of those pop masterpieces that remains relevant over 50 years after its initial release.
The Association is often somewhat ignored in the history of pop music. They were primarily a singles band who placed a dozen or so songs on the Top 100 Chart. They reached number one twice and just missed when “Never My Love” topped out at number two.
Their most famous release was Cherish, issued during August of 1966. It had a quick ride to the top of the charts as it reached number one September 24, 1966, and remained there for three weeks.
As of this writing, The Association is still on the road over 50 years later.
September 4, 2011
The Association produced five top 10 hits during the early part of their career, 1966-1968. “Everything That Touches You” was the last of the five. Released Feb. 3, 1968, it reached number 10 on the Billboard Magazine Pop Singles Chart.
It was in the tradition of most of their material, in that it was a gentle pop piece. Sometime I think they should have released more songs like the rocking “Along Comes Mary,” but that’s a story for another day.
They would only have one more top forty hit. The Association continues to tour down to the present day.
May 22, 2011
The Association is best remembered for their gentle songs and beautiful harmonies. TThey rarely took chances as most of their material was good but predicable.
One of the times they did produce something different was “Requim For The Masses.” It was released as the flip side to their number two hit, “Never My Love.” It was an apocalyptic song that had the feeling of a Catholic Mass. It would spend two weeks on the BILLBOARD MAGAZINE Pop Singles Chart at number 100.
The song would be a part of their live act as the building harmonies were impressive. While it is not usually remembered today, it was one of their finer creations.
April 29, 2011
The Association had just topped The American singles chart during the fall of 1966 with one of the memorable ballads of all time. “Cherish,” which spent three weeks in the number one position.
They followed it with “Pandora’s Golden Heebie Jeebies.” Released November 26, 1966, it was one of the weakest singles of their career. It lacked a melody and was unmemorable. Worse, it was named after a Sunset Strip nightclub, Pandora’s Box. The fact that it reached number 35 on the singles charts is probably due to fans expecting another “Cherish.”
Another clunker would follow as their Valiant label went out of existence. But not to worry as better time and more hits lay ahead.